Google Ads is often the first PPC advertising platform that new advertisers consider. All our PPC consultants are Google Ads certified and can help to set up Google Ads campaigns, manage, and optimise them to increase the returns. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. When people use a search engine, we place your adverts in front of them and since most people’s time online is spent reading or watching what interests them, not searching, there are other ways to reach your customers. We can reach your customers with display ads, shopping ads and adverts on YouTube. We combine keyword targeting with other factors such as age group, gender, location, and audience and aim to target your primary and secondary target audience. Prior to this we will have a discussion where we get to know a bit about you and your business. We then look at the PPC landscape in your current position to come up with a comprehensive PPC strategy to ensure that your PPC campaigns are a success.